Sheffield General Cemetery

 

Giving new life to a historic cemetery brand

 

We rebranded Sheffield General Cemetery Trust as they embarked on a Heritage Lottery-funded restoration project. They’re turning this wonderful Victorian cemetery in the heart of Sheffield into an event space, visitor centre, cafe and nature reserve.

Sheffield General Cemetery Trust logo in dark green on white background on left and in gold and white on dark green background on right
Four pages from Brand Guidelines document
Series of eight illustrations, including bat, snowdrop, monument and gravestone, with colours including orange, green and blue.

We devised a colour palette that represents the heritage of the site, and created a series of illustrations that reflect the multi-purpose offer of the Trust – from listed buildings and historic monuments to flora, fauna and wildlife. The brand was rolled out across print, display, digital and social channels.

Welcome and interpretation signage in the Sheffield General Cemetery
Close up of interpretation sign
Signage board describing catacombs in Sheffield General Cemetery
Illustration of grey squirrel on tree branch
Illustrated covers of Kids Spring Trail and Kids Summer Trail with dark green background
Two green information boards with black text, archival images, purple gravestone illustration and white monument illustration
Selection of marketing materials in new branding, including cafe directional sign, Undertakings newsletter and a banner promoting weddings
Previous

Grey to Green
Next

Gnome Student Homes