Design Museum
Cycle Revolution

 

An exhibition celebrating the beauty of pedal-powered transport

 

We created the exhibition identity and exhibition design for Cycle Revolution at Design Museum London. Our work spanned all visual elements of the show. Graphic motifs for four ‘tribes’ of cyclist – determined by their tyre tracks – featured throughout. They told stories, guided visitors around the exhibition and adorned a range of merchandise in the Design Museum shop.

Black tyre track illustration over green background
Black tyre track illustration over red background
Black illustration of tyre tracks in a cross over yellow background
Black tyre track illustration over blue background
Cycle Revolution exhibition photo showing a wall covered with various types of bike

“An absolute belter. If you weren’t already in love with the world of cycling this exhibition will change that.”

The Londonist

Two visitors look at displays of cycling shirts in Cycle Revolution exhibition. One is taking a photo on a smartphone, the other is wearing headphones
Wall graphics with black text on yellow background showing a day in the life of Olympic champion Joanna Rowsell
Large photo of cyclist in mountainous scenery in exhibition with Cycle Revolution logo in top left corner
Red information board with heading Thrill Seekers and text in light pink
Black tyre-shape graphic on staircase
Exhibition photo showing parts of bike and small white information boards in display cabinet
Yellow information boards in exhibition, with illustrations and text in black
White information board with header Cycling in the UK, text and illustrations in black
Blue information board with header Cargo Bikers and text in white
Graphic designer Glenn stands on podium with arms raised in the air, with the back ends of two bikes on the left hand side

“Design Museum’s bike exhibition is a dream for all who love two wheels.”

The Guardian

Detail of interpretation table showing information about Tokyo in black text on white board on black table
Interpretation table with colourful flag pillars and bikes in background
Detail of interpretation table
Poles representing different countries' flags on the table
Detail of information boards on table with bikes in background

We created a range of large format infographics to convey how cycling boomed across the globe. We also designed and produced an enormous interpretation table showing a world map of the most popular cycling cities.

We also designed a space that highlighted artisan frame builders in the UK. We made it look like a bike builders’ workshop.

A person sits to the right at a work table with a black and white photo on wall above of a bike builder at work
Work benches and tables with photos of bike builders at work on wall above
Detail of image credit in white text on black hexagon
Close-up of work table with computer and tools on top and black and white photo on wall above of a bike builder at work

Our range of Cycle Revolution merch came second in a national competition for best museum merchandise – pipped at the post by Ai Weiwei no less!

White t-shirt with graphic of black tyre tracks
Four pin badges (green, blue, green and yellow) with black tyre track graphic and white text
Black tote bag with white tyre track graphics and Cycle Revolution logo in top left corner
Four notebooks (yellow, blue, red and green) with black tyre track graphics
Clear plastic water bottle with red lid and black tyre track graphic and Cycle Revolution logo, in bottle holder on bike
Four clear plastic water bottles (with red, yellow, green and blue lid) with black tyre track graphic and Cycle Revolution logo, on wooden shelf
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