Sheffield Hallam University | 2002 Undergraduate prospectus
The largest marketing tool for the university using the Flat Bob branding. 300+
courses, an introduction to the university, an overview of the city and all it
has to offer, and the essential facts and figures - all bound up in bright
yellow packaging.
As in previous years our brief was to produce a contemporary, eye-catching
prospectus relevant to the market, and be that little bit different in approach
from other universities.
Research tells us that students are highly influenced by the cover design of
prospectuses. We gave Sheffield Hallam’s cover maximum pick-up appeal by using bold colour, a die-cut, fluorescent ink,
contrasting varnishes, and of course,
Flat Bob.
Flat Bob.
