Sheffield based training organisation, the IT foundry, were looking for a fresh approach to their brand. We took their existing logo (a multicoloured star) as a starting point and simplified it to create a powerful single colour marque.

For the printed materials we commissioned photography that took the usually mundane items associated with IT, such as cables and software boxes, and gave them heroic status by placing them in prominent locations in and around Sheffield. The result is a unique and memorable visual identity.