Let us introduce Flat Bob, designed to give a personality to Sheffield Hallam University’s undergraduate student recruitment campaign. Our brief was to generate interest in 16-17 year olds who were thinking about going to university. In creating Bob we were able to do this in a more visual way, showing him in student accommodation, in lectures, and enjoying the social aspect of student life.

Bob formed a sub-brand for every piece of undergraduate publicity including the initial mailer, the prospectus, exhibition stand, carrier bags, a bookmark, website, a blow-up man (don’t ask!), and various other
printed material.

Bob was a success for the university, student applications were up and the campaign generated interest with schools, students and the media.