Bronze undergraduate prospectus Following on from the success of Flat Bob in the previous years undergraduate prospectus we designed for Sheffield Hallam University, we were asked to keep him alive for another year. As before his image was used on all undergraduate publicity; the initial mailer (designed as a passport to Sheffield) exhibition stands, various brochures and throughout the prospectus. The cover design this year - a metallic bronze uncoated stock, with die-cut stars showing a hint of fluorescent pink and Flat Bob body parts give the University cutting-edge appeal. As an added quirk we designed a fluorescent pink Bob shaped bookmark to fit in one of the front cover star's. Spot fluorescent pink used on the inner pages gave a lift to the text heavy feel of the publication.